Zong 5G Sweeps Pakistan Digital Awards – Recognized for Marketing Excellence and Pakistan’s First Autonomous Network Innovation

Zong 5G, Pakistan’s leading technology service enterprise, has earned national recognition through a remarkable double victory at one of the most prestigious industry platforms of the country. The company secured a Pakistan Digital Award for the Best Social Media Campaign (Meta): My Zong App and a Made in Pakistan Tech Excellence Award for its groundbreaking Self-Intelligent RAN Optimization Platform.
The dual achievement reflects Zong 5G’s commitment to its strategic pillars of delivering ultimate customer experience, expanding diversified digital products and services, and accelerating AI enablement across its operations and network ecosystem. It further reinforces the company’s goal of building a Digital Pakistan through next-generation technologies that create meaningful value for consumers, businesses, and communities.
At the Pakistan Digital Awards, Zong 5G’s My Zong App campaign was recognized as a standout digital marketing initiative, demonstrating the company’s ability to connect with customers through innovative and customer-centric experiences. Designed to address the evolving connectivity needs of modern Pakistani families and social circles, the campaign strengthened customer engagement while reinforcing Zong 5G’s position as a trusted partner in Pakistan’s increasingly digital lifestyle.
Commenting on the achievement, Sajid Munir, Head of Marketing, Zong 5G, said:
“At Zong 5G, we are leveraging 5G, AI, and emerging technologies to create intelligent and immersive experiences that meet the evolving needs of our customers. The My Zong App embodies this vision, and the campaign reiterates how it serves as a comprehensive platform that delivers a seamless, personalized, and convenient experience through a single touchpoint. This recognition reflects our commitment to innovation and customer-centricity as we continue to shape a smarter, more connected, and technology-driven future.”
Further strengthening its reputation as a technology service enterprise, Zong 5G was also honored by receiving the Made in Pakistan Tech Excellence Awards for its Self-Intelligent RAN Optimization Platform; Pakistan’s first Level 4 autonomous closed-loop network optimization system deployed on a live commercial network.
Developed entirely in-house by Zong engineers within six months, this AI-powered platform represents a major milestone in localized technology, demonstrating the nation’s capacity for world-class technology innovation. The solution leverages advanced AI and automation to proactively resolve network congestion, reducing resolution times by over 90%; from days to mere minutes, while delivering up to an 18% improvement in peak-hour downlink throughput.
Commenting on the recognition, Executive Director of IT at Zong, Ali Waqas said:
“Winning recognition for both, a customer-focused initiative and a pioneering AI-powered network platform, demonstrates the strength of our integrated approach to digital transformation. As we continue to advance our 5G journey, we remain committed to harnessing AI, automation, and next-generation technologies to deliver exceptional experiences, strengthen Pakistan’s digital ecosystem, and contribute meaningfully to the country’s digital transformation agenda.”
The recognition of both My Zong App and the Self-Intelligent RAN Optimization Platform highlights Zong 5G’s unique ability to innovate across the entire digital value chain; from enhancing customer experiences to building intelligent network infrastructure. Together, these achievements underscore the company’s ongoing role in accelerating Digital Pakistan through technology leadership, AI-driven innovation, and future-ready business solutions.