Zindigi Wins TAF Public- Private Collaboration of the Year Award for Powering the National Vision of Digital Pakistan

Zindigi, powered by JS Bank, has been recognized with the “Public- Private Collaboration of the Year Award”by the Tech Advisory Forum (TAF) Pakistan, reaffirming its position as a frontrunner in advancing Pakistan’s digital ecosystem. The Tech Advisory Forum (TAF) Pakistan recognizes organizations that demonstrate excellence in leveraging technology to modernize public services, foster innovation, and create measurable impact for citizens while contributing to national digital agenda.
Driven by a vision to simplify everyday experiences through technology, Zindigi has delivered a series of pioneering public sector initiatives in partnership with the State Bank of Pakistan (SBP), Capital Development Authority (CDA), and Metropolitan Corporation Islamabad (MCI). From digitizing public parking systems and introducing smart airport payment solutions to enabling cashless Sunday bazaars, digital cattle markets, government payment ecosystems, and widespread Z Pay Raast QR acceptance, Zindigi is redefining the citizen experience by transforming how people access, interact with, and benefit from public services.
“True digital transformation is measured by the lives we make simpler. At Zindigi, every initiative is designed to create meaningful experiences that are seamless, and inclusive. This recognition inspires us to continue building solutions that empower citizens and contribute to a more connected Digital Pakistan” said Mohsin Khan, Head of Merchant Channel & Retail Sales.
Over the past few years, Zindigi has emerged as one of Pakistan’s leading digital financial platforms, driving landmark digital initiatives that seamlessly integrate innovation with public service delivery. This recognition reinforces Zindigi’s commitment to accelerating Pakistan’s digital future and creating a smarter, more connected, and digitally empowered nation.